SHOGUN
Building a scalable digital sales engine for wholesale ecommerce
The Challenge
Shogun operates in a highly competitive wholesale market, serving price-sensitive buyers with high purchase intent. Prior to our engagement, the brand had no active paid media presence and faced multiple structural issues across its ecommerce ecosystem that limited conversion and scalability. Key challenges included: • Friction across the purchase flow due to site stability and performance issues • Inefficient checkout and payment experience • Limited visibility and segmentation for wholesale buyers • No digital advertising infrastructure to support scalable growth These constraints prevented the brand from fully capturing digital demand and scaling revenue sustainably.
Results
• +110% growth in leads, purchases, and completed sales • 70% of total ecommerce sales driven by digital campaigns • +100% year-over-year growth in digital revenue • 71.6% of total site sales attributed to Meta Ads • Significant reduction in friction across the purchase journey • Sustained growth in user–brand interaction through automation and WhatsApp
Our Solution
We implemented an end-to-end growth strategy combining performance marketing, ecommerce optimization, and sales automation. The solution included: • Launching paid media from scratch across Google Ads and Meta Ads, focused on wholesale-intent buyers • Structuring campaigns around high-intent search terms and behavioral audience signals • Optimizing site speed, checkout flow, and product structure to reduce friction • Implementing automation and WhatsApp as a core sales and communication channel • Building a multichannel sales ecosystem designed for scale This approach aligned media, infrastructure, and sales into a single performance system.